"It can be discouraging." "Online dating is different from shopping for other kinds of things like a sweater," said Margot Gilman, a money editor at Consumer Reports. With dating, the sweater has to like you back." Even though so many customers report frustrations with the site, a surprising 44 percent of respondents who tried online dating say they have entered a serious long-term relationship or have gotten married thanks to dating online services.
"I was about to give up online dating completely, and then I got a message from Brian," said Emsley.
"In the latest In-Depth video from Your Tango Experts, neuroscientist Lucy Brown and biological anthropologist Helen Fisher talk about whether online dating is enough to find love.
" Researchers say you can maximize your chances of finding a great partner by choosing the right site from the beginning.
Consumer Reports recommends look for a website that caters to your personal interests, values, lifestyle or faith.
The study also found that different age groups use different sites.
— Millions of people use online dating websites and apps to meet their partners, but most of them say their match results aren't always ideal.
Researchers at Consumer Reports studied nearly 10,000 online dating sources to determine which sites -- and user behaviors -- can lead to a more meaningful match.