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Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

But, at 26, women have more online pursuers than men whereas, at 48, men have twice as many online pursuers as women.

Here's what they're lying about: 20% of women surveyed by global research agency Opinionmatters admitted to using an older photo from when they were younger and thinner.

You're scrolling through your Facebook and Instagram feed and what do you see?

Photo after photo of your friend's new boyfriend, your sister's kids and engagement statuses from those high school sweethearts you grew up with.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

First dates at a sushi restaurant are 1.7 times more likely to lead to a second, says Match.com, America's largest online dating site.

In 1995, when began the online dating scene, finding a partner online was something you might keep to yourself.

Even in 2005, 29 percent of Americans called it "desperate;" by 2013, that was down to 21 percent.

And for single Americans who have signed up to dating sites, this is the busiest time of year. “This is the time of year when memberships spike,” Bela Gandhi, founder of the Chicago-based Smart Dating Academy, which coaches single people in the art of courtship, said in a statement. “The story of dating began when women left their homes and the homes of others where they had toiled as slaves and maids to cities where they took jobs and let them mix with men,” writes Moira Weigel, author of the recent book “Labor of Love: The Invention of Dating,” (Mac Millan).

It’s the peak season for Match.com, the subscription-based dating site that’s a subsidiary of Inter Active Corp. There are an estimated 107 million single adults in the U. Even “picking up” someone made dating sound like some kind of consumer transaction, she adds, as do common dating terms like “on the market” and “off the market” (or meat market).