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Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.

And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.

A companion/dating site for older adults age 50 and over, Stitch launched earlier this year in San Francisco and is accepting signups from users in other areas of the country.

Many online daters also seek help from friends to create or review their profiles.

Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.

After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.

One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.

General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.