Great profiles for online dating

Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.

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That’s because love, like the Internet, has a lingo and etiquette all its own.If the Internet is good for anything—and, actually, it’s good for lots of things—it’s good for finding a needle in a haystack.Whether you’re hankering after a pistol grip for that vintage Hasselblad single reflex camera, or want to learn all the lyrics to R. M.’s “It’s the End of the World as We Know it,” the World Wide Web has made tracking down and securing even the most obscure objects your heart desires a lot easier.Write the wrong thing, and you’re doomed to fail, with your empty inbox serving as a constant reminder that your profile’s problematic.On the other hand, when you write a compelling profile, you can watch messages from high-quality women pile up in your inbox, and fill your dating calendar like clockwork. How do we know our profiles really attract beautiful women?